Cheap and Chic: Joe Fresh, the new kid on the block

When it comes to cheap basics, there is yet another rival to H&M - Joe Fresh. Although their design is more classic and less edgy, the silk blouses for only $39, as well as slim fit jeans for the ridiculously low $19, are sure to find a spot in our summer closet. If you have a bit of imagination and pair them with some crazy colored heels, an embellished jacket and clutch, you can look high-fashion on a low-fashion budget. Imagination is key. Here are some color block dresses, striped flats and scarves, multi-color blouses, and pleated skirts from their spring summer collection. Definitely go in store for more colors and to just get ideas on how to combine these pieces.


Did I mention that the creator is the one of Club Monaco fame? There is plenty of room for growth for this label so let's keep our eye on it, 'cos we all know we need another H&M just for variety sake...